eTN alert of caution on World Travel AwardsHALEIWA, HI- After eTurboNews today announced it has canceled its media partnership with the UK-based World Travel Awards with immediate effect, eTN Publisher Juergen Thomas Steinmetz issued the following statement:
"eTurboNews no longer authorizes the use of eTN branding or its logos to be used by World Travel Awards. I think it’s safe to say the award scheme and representation communicated by World Travel Awards is misleading, sometimes untrue, and may be interpreted as plain and simple fraud.”
Unsuspecting tourism boards, hotels, airlines, and attractions may have been victimized by this scheme over many years.
The next award ceremony is scheduled for the Indian Ocean event this weekend at the Kempinski Hotel in the Seychelles. According to the Seychelles Tourism Board and the Ministry of Tourism no public money was spent.
eTN is urging travel industry stakeholders to be careful before investing money to secure awards." Mr. Steinmetz added. "Travel awards, when they are legitimate, should not cost a company or organization money and mandatory marketing fees. At the very least the company issuing such rewards should not misrepresent itself and claim to be the Oscars of the travel industry"
eTN was contacted by World Travel Awards management after this announcement was made. World Travel Award is denying all allegations.